Nov
17
2005

The Real Definition of “Web 2.0″

Web 1.0: Move to San Francisco. (Take frequent trips to New York City, though.) Learn Java or PHP or Perl. Buy UNIX servers from SUN and laptops from IBM. Create a useless web-based commerce site that sells objects like books or dog food. Your website must be some made-up word– like “joinks.com” or “gadzooks.com” or “floobiejoobie.com”. Or it must be something boring like “rocks.com” or “vegetables.com”. Catch lots of “eyeballs”, but no paying customers, go IPO, hire 200 college grads for rock-star salaries and stock options, “get big quick” and be first to market, invent some new thing that’s never been done and no one wants, hype your company in Wired and Fast Company, waste your VC money, never turn a profit, then dump all your Aeron chairs in the inevitable fire sale auction. Get rehired at our old pre-web 1.0 corporate job, watch your job go to India, quit and start working on Web 2.0 in your spare time.

Web 2.0: Move to Chicago. (Take frequent trips to Portland, Oregon, though.) Learn JavaScript or Ruby or Python. Buy Linux servers from Dell and laptops from Apple. Create a useful web-based application that does one tiny thing well– like creating a text file or a bunch of linked text files. Your website must fit the following form: “<integer><plural-noun>.com”. Catch lots of eyeballs and some dollars (at least with ad revenue), never go IPO, hire your college friends for coffee shop wages and actual stock (no options), “get real” and be the last to market, reinvent some old thing that everyone wants, hype your company on your blog or podcast or screencast (or get others to do it for you… or all of the above), save your “angel” money, make a profit from day zero, buy your chairs at IKEA, dump all your IP in the inevitable sellout to a Web 1.0 company. Quit and start working on Web 3.0 – Brain Implant Edition.

posted in django, python, rails by Jason Huggins

15 Comments to "The Real Definition of “Web 2.0″"

  1. Chris McAvoy wrote:

    Chicago is the center of the web 2.0 universe!

    All hail Chicago!

    I love the fact that Chicago is continuing its tradition of taking the fanciful dreams of the two coasts, and transforming them into hard currency, without all the hoo-hah.

    Sadly, there’s a fair amount of hoo-hah. Ignore the hoo-hah, and everything looks pretty cool.

  2. Adrian Holovaty wrote:

    Tags! You forgot tags!

  3. Matt Browne wrote:

    Here’s to ROR apps and apple notebooks. Forgot to mention usability and conversion, but besides that I think you absolutely nailed it. I am interested in hearing more about these brain implants…

  4. Jason Huggins wrote:

    Adrian: I was going to mention tags, but then I remembered that “less is more”. :-)

    Matt: Who said anything about Ruby On Rails? Django is my drug of choice. :-)

  5. Viva La Chipperfish » 42nouns.com is the Answer for Everything wrote:

    [...] under: Uncategorized — Jason Huggins @ 12:55 pm After pondering my last post “The Real Definition of ‘Web 2.0″, I figured I needed to act quickly. After all, I already [...]

  6. rezzrovv wrote:

    Brillant!

  7. The Tao of Code, Open Source, Tech and… Straw Dogs? » Blog Archive » Javascript got sexy and I failed to notice wrote:

    [...] ary evil – a pariah I’m ashamed I know and use as little as possible. Well it seems I was stuck in the Web 1.0 mindset and as we all know we’re moving to Web 2.0. After reading [...]

  8. Sky wrote:

    Bad news to my new brought Thinkpad. How come I missed the Web 2.0-enable Powerbook?

  9. Patrick wrote:

    This is probably the best blog post in the world, ever.

  10. Viva La Chipperfish » Web 2.0 Needs its Own Magazine wrote:

    [...] ware guys have Make. But what do us software guys have for all that is need-to-know in the Web 2.0 world? Wired? Sorry, Wired is like MTV after they got rid of the music videos. (Perhaps that means th [...]

  11. 草稿實驗室 wrote:

    “Web 2.0″的真正定義

    很有趣的觀點

  12. Rick wrote:

    This is probably the best blog post in the world, ever.

    I second that!

  13. import this. » Blog Archive » Getting real with Web2.0 wrote:

    [...] ing Python Getting real with Web2.0 The fine people at 37signals (42nouns?) have a new book called Getting Real. Here’s the official blurb: Getting Real details the busi [...]

  14. Viva La Chipperfish » Does a testing tool prove the functionality of software? wrote:

    [...] the Continuous Integration and Testing Conference (CITCON) here in Chicago — ‘The home of Web 2.0!‘ . CITCON was planned using the OpenSpaces format, so it was 99% discussion based, [...]

  15. Kumar McMillan wrote:

    I know less is more, but you forgot a crucial requirement : must remain in “beta” forever !

    ok now on to some theories about Chicago : I’ve been here about 9 years and I think it’s one of the best cities to code in because 75% of the year you have no good reason to step outside of your house. Probably due to this, I have noticed that anyone living the Chi-life makes an extra effort to pimp out his/her pad. I just got some extra lamps for my room the other day ;) The downside to all of this is that, uhh, no one leaves their house much.

 
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